Memo38+Circulations--sferguson

This memo should describe groups of readers your book will address, explaining what you hope will draw them in and how you hope the text will move them.
Audiences

===Green Sustainable Advocates: I'm hoping my project will be a useful tool for negotiating the complex political economy of consumer goods and how to shift industries into more sustainable pathways. Most importantly I want advocates to recognize that their focus has to be as much on industry representatives and your average citizen as on political figures. Also, I want the advocates to recognize that their are a diversity of assumptions and tactics embedded within the products themselves that should be considered locations of confrontation.===

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Industry representatives: There are both good and bad examples of what is occuring in industry. In the best case scenario the individuals are deeply interested in where their products go and where the feedstocks are sourced. In the worst case scenario material is shipped from half way across the globe, processed into the basic resin, shipped back to the origin source of the feedstocks for the resin to be turned into manufactured goods, and then shipped to the resin origin country for consumer purchase. Actually, there could be a final shipping option if the bioplastic are turned into an electronic product that could then be transported to another country as a toxic product for processing. So with this understanding there is the potential that individuals confronted with their own actions will reconsider and be reflexive of their actions. As for how I would get in touch with these people more than likely the fact that there is very little published material on bioplastics will be helpful.======