FodnessMemo30

In 2006, the National Federation of the Blind filed a lawsuit against Target Corporation on the grounds that their website was inaccessible to the blind. Specifically, the Target website did not have alternate text available for images, which meant that blind people were unable to tell the difference between a picture of a Dyson vacuum cleaner, a border graphic, an advertisement, and the "Add to Cart" button. Navigating the Target website as a blind person was as impossible as navigating a highway system around a major metropolitan area with no road signs and no local knowledge of which roads lead where. Arguing that blind people have just as much of a right to browse and use target.com as fully sighted people, and using the provisions of the Americans with Disabilities Act to demonstrate how Target's physical buildings have to be equally accessible to the physically disabled as non-physically disabled individuals, NFB won their lawsuit against Target in the California Superior Court. The lawsuit established legal grounds for suing a company based on an inaccessible website for the first time in American history.