Memo+6

Hierarchy of Research Questions

// How do cultures and lifestyles shape markets and design trends? //
 * What is the relationship between culture/lifestyle trends and design trends within the industry?
 * What are trends within outdoor adventure sports design, past and current?
 * What is popular music, art, style within this culture
 * Are these trends on music/art related to design?
 * What is this industry trying to project?

// What is the relationship between user-centered design and the outdoor adventure sports industry? //
 * What design methods are used in the design process?
 * What kinds of studies are done?
 * Is sustainability a key factor in the design?
 * What is the designer and client relationship?
 * Who are they designing for?


 * Interview Questions **

Athletes/Users: What do you look for in your equipment?

How important is the style/visuals versus the performance?

What do you think controls trends?

How would you describe the culture, lifestyle and community of the sport?

Designers: How long have you been involved in the industry?

How do you predict market trends?

What do you use for inspiration?

How would you describe the culture, lifestyle and community of the sport?

How have you seen trends change?