Describing+People+-SP


 * Describing People** (At ChaseDesign)

__Scott W. Osiecki__ Vice President Scott leads product design strategy at ChaseDesign and helps clients grow businesses through innovation. He is an expert and leader in the field of design and has years of experience with materials selection and properties as an industrial designer. He actually designed the first webcam. His story is perhaps most interesting to me because when from our first interview, we talked a lot about innovation and a lot of the realities of the industry in regards to iteration and the barriers to introducing great new ideas in real-world markets. Scott continually expressed his frustrations in working for clients that were big brands and have their product lines planned out at least 10 years down the road. He enjoys much more the projects where they are working for small brand clients who are much more willing to take innovation risks and try out new ideas. “These are the guys that end up with the most patients and the best competitive edge because consumers are eager to try out those cool new things.” We also got into talking about all the challenges and complexities in the design process wither product or packaging. “There is so much to consider and it is all but impossible to design something that meets everyone’s needs. It is important to establish a definite user group before wasting time brainstorming product features your end user will never need or use.”

__Martin S. Cregg__ President- Good family friend and could give great insight into the decision making behind the upper levels of the design process and with leaders of big brand companies like energizer, LG, CocaCola, McDonnelds, FedEx, Sony, Naisco, Craft, GE, P&G, Starbucks, Olympus, Back&Decker, and more. (All clents of ChaseDesign) []

__Dan A. Matijas__ Senior Supervisor – Model Development Manages the Model Lab

__Jonathan A. Fitch__ Industrial Designer Thrives on a variety of products – from scientific devices to consumer items __jfitch@chasedesign.net__

__Douglas P. Whitehouse__ Vice President Head of packaging design and graphics

__Ronald J. Kingston__ Senior Designer “Part stylist, part engineer.” Loves all aspects of product design.

__David J. Hine__ Senior industrial designer and designer in the product group.

__Todd B. Abernethy__ Senior Industrial Designer Graduate of the Art Academy of San Francisco; focuses on product design, human factors and concept development.

__David A. Furth__ Senior Mechanical Designer Research and development.