Primary+Data+1+SP


 * Interview with Burt Swersey**


 * What is needed is entirely radical, little things are not going to do it.
 * But how do you sell this?
 * We have to take a step back and take a different approach.
 * I want you to propose a different strategy
 * I recommend you take a look at the book //This Changes Everything// by Naomi Klein
 * We need to provide people with product that make their big problems and bad products obsolete.
 * Come up with a different model. This would be the best strategy
 * We need radical ideas!
 * Evocative, 10 years ago in November,
 * Biomimicry, silent fan blade with minimal turbulence
 * Look to nature. There is still a lot that is not understood
 * How do we look at specific phenomena in nature and
 * People don’t set high enough goals
 * What are the reasons that people don’t do this?
 * What are the barriers to thinking differently?
 * Biodegradable material- we can make it for less. We can grow circuits and stop making incremental improvements
 * We have to do radical things, and I want you to make a case for why incremental won’t work.
 * We need a whole new way of thinking and business as usual where only performance and cost are considered must change.
 * We need a focus on sustainable products that actually make the environment better and don’t just have a neutral impact
 * We can’t settle for repurposing! This is just disappointing.
 * Turn it into a system that removes the unacceptable by force and through just doing it, you can show people how much better things could be to the point where no one will want the old and unsustainable.
 * Looking at our products, our cars should be smart and read the signs on the road for us!
 * Active and intelligent systems should be everywhere that prevents accidents from ever happening.
 * We have the opportunity to address complexity with technology to solve big problems that most of society would think to be impossible to solve. And you need to do it sustainably!
 * The patent system does limit innovation in some cases but it is usually a good thing and something you must take full advantage of.
 * A young boy was living in a garbage dump in Africa. H was actually discovered to be incredibly bright and eventually attended Harvard. We have to make it possible for everyone to live up to their full potential and identify the brilliant people that could one day change the world.