Rogat+-+Memo+5B+-+Hierarchy+of+Research+Questions,+Aims

Michelle Rogat Memo 5B - Hierarchy of Research Questions/Aims

To meet these aims I will analyze the business ecology structure of the hospitality industry for the circumstances that provide opportunities and difficulties for businesses to be environmentally sustainable. I will do this by first discovering issues and opportunities for sustainability that occurred in each of the businesses. Then I will analyze the businesses overall to show the influence that the interdependence of these businesses have on the potential for sustainability in the hospitality industry.
 * Why is there resistance to sustainability in business?
 * What role does our culture and background have in the potential for and success of sustainability at a business?
 * Are there misconceptions about being sustainable that hinders the acceptance and uptake of these practices?
 * Why and how do businesses decide to become sustainable? What is their motive?
 * How is the decision making process done? Could anything influence that process so as to persuade businesses to become more sustainable?
 * Do businesses think sustainability can be profitable? Or do they feel it's always at a cost?
 * What causes the success or failure of sustainability projects/initiatives?
 * What role does stakeholder and community education and involvement play?
 * Does the organizational structure of a business or work relationships affect the success of these practices?
 * What issues come up when implementing these practices and why? How can a business overcome those problems?
 * What resources are available to advise and guide a business in becoming sustainable?
 * Does the successful implementation of sustainable practices into a business require a championing person within the business?
 * What characteristics are required of a person/employee to be able to make sustainability within a business successful?