HudsonMemo9

__**Kenner Memo 9 - STRUCTURING A PROJECT**__

__Legal/Legislative__ National Center for Complimentary and Alternative Medicine established in 1991 White House Commission on Complementary and Alternative Medicine Policy, 2000 Continual push for licensing and regulations

__Technoscientific__ Increased global knowledge exchange in CAM More research on yoga being published in medical journals More massage therapy schools

__Economic__ Biomedical treatments become increasingly expensive compared with some forms of CAM—look at the use of Reiki in hospice care. Self-care and preventative medicine is intended to prevent major health ailments Overall push to reduce the chronic illness because of its economic costs Elderly care is incredibly costly

__Social__ Resurgence of yoga communities Yoga Alliance formed in 1999 by merging several yoga organizations Growth of health networks, where healthcare is delivered through collaboration* Yoga and bodywork made available in organization, businesses, and schools---like the US Department of Justice

__Political__ Debates over the safety and efficacy of CAM broadly* Increased advocacy for the “right to choose treatment”* Barack Obama becomes president of the US---he seems interested in more integrative health policies Concern over the political clout of pharmaceutical companies

__Cultural__ Increasing support for holistic or integrative healthcare* More emphasis on health promotion and self-care* Increased (and more positive) coverage of yoga and massage therapy in the media More health professionals referring patients to CAM

__Material__ Increasing attempts to counteract aging Greater access to yoga teachers, studios, and massage therapists (more availability)