hegemonic+backdrop

1. The number one idea of companies of the outdoors sports industry, as any company, is to make a maximum profit for its stakeholders. This is their responsibility as a corporation and they must maintain this idea in order to even remain in business.

2. Each company has its own core values in which supports their vision. Shapes its culture and is what they try to reflect into their product. Core values help to create an identity for the company, especially within this particular industry; the core values make the product more than just a brand, but also an experience, community and lifestyle. Many of these core values within the industry include; a dedication to making the best product, innovation, a fight to save and protect the beautiful and wild places that the entire existence of the industry relies on, and inspiring adventure and exploration.

3. The industry revolves around the outdoors, exploring, adventure and pushing oneself and boundaries. In order to achieve this, the products, gear, apparel, etc. have to be able to satisfy the needs of the sport. Some priorities in buying include; durability, lightweight, warmth to weight ratios, strength, protection against the elements, mobility, breathability, performance oriented, as well as a level of style and aesthetics.