FodnessMemo38

This memo should describe groups of readers your book will address, explaining what you hope will draw them in and how you hope the text will move them.

Software Engineers: Browser Manufacturers

> A large portion of the recommendations section is geared toward browser manufacturers. If the text gains traction amongst software engineers, advocacy groups, and legislators, browser manufacturers can't really afford to ignore it. I hope to speak to browser manufacturers to advocate for the changes I propose, which would convince them to read the book. Hopefully they will be drawn in by my explanation of what is at stake and what can be done. They will hopefully be moved to consider implementing forced standards compliance (which includes accessibility) into future versions of their browsers, and to add to the built-in accessibility features available on their browsers.

Software Engineers: Web Developers

> I will be targeting two groups of web developers. The first group will be web developers working on projects that exclude individuals with disabilities, such as YouTube, to convince them of the need for automated systems to re-include individuals with specific disabilities. Hopefully my book will be provocative enough that it will convince these developers to at least consider the alternatives I have proposed. I will be interviewing people at some of these organizations, and would like to speak to them at length about my ideas. If my book gains traction amongst one group (such as YouTube) then I would imagine it would be read elsewhere also. I hope that the text will move them to create automated accessibility features, or to redesign their sites such that such features are not needed. The second group will be average web developers working for web design corporations. These developers are responsible for writing the actual website code that makes it onto the Internet, and are responsible for making sure that the code that they write is standards compliant and accessible. I hope that the discussion of why standards compliance and accessibility coding is important for the online experiences of the disabled will be sufficient to draw them in, and that it may end up being used in IT classrooms to help teach the importance of designing for accessibility. I hope that they will be moved to produce standards compliant and accessible websites as a result of reading my work.

Software Engineers: Managers

> I hope that managers will read my book because they are interested in how to best serve their users who are disabled, and that they will get a better sense of the needs of that community by reading the book. I hope that they will work with web developers to ensure that the websites they produce are standards compliant and accessible regardless of time and budget - making standards compliance and accessibility a non-negotiable requirement of their web development practices.

IT Educators

> I would love if my book were included in IT curricula to demonstrate the need for programming for accessibility. Hopefully IT educators would read my book and utilize it in the classroom because it is relevant to what their students will be doing in the corporate world.

Individuals with Disabilities

> My book will have implications for individuals with disabilities, and will show areas where more work needs to be done. I hope that they will be drawn in by my explanation of the problem, what is at stake, and what needs to be done. They can then lobby legislators and software makers to better meet their needs once they are better informed about where the holes are in the educational, managerial, and legislative process.

Standards Compliance & Accessibility Advocates

> Groups like the Web Standards Project and other accessibility advocacy groups will be interested in a scholarly publication that reaffirms and fleshes out problems relating to their organization's mission. They should be drawn in by the detailed discussion and recommended solutions. They will be able to use the book as evidence for taking certain action, and as further justification for their organization's work.

Policymakers

> Policymakers should be drawn in by the description of underserved users, who represent a portion of their constituency. They should be able to use the book to draft policy recommendations and/or motivate voting a certain way on policy proposals dealing with accessibility and cyberspace. Hopefully the book will be an eye-opening experience for them.