WilliamsMemo33

I made this cover mock up in Microsoft Publisher. My book is approximately 9 inches x 6 inches x however many pages.

__Why did I design it like this?__ I designed the cover based on the elements I really like about David Hess' book cover for __Alternative Pathways in Science and Industry__ (The MIT Press, 2007): (1) blue and green are my favorite colors, and David's book is blue, white, black, and shades of gray; (2) His cover juxtaposes an image of something old which is in grayscale and something new which is in monochromatic blue and white; (3) His byline is the same size font as the subtitle and in bold to distinguish it from the other text on the cover.

__What were the steps that I took?__ See book cover iterations, [|LDAWBookCoverIterations.jpg] Based on a picture of the Himalayan mountains I could find, I ended up choosing a blue, white, brown, and shades of gray color scheme. I cropped a picture of a Nepali man with one good eye and one eye with cataract that was prepped for surgery into the two eyes shown. Then I added an eye chart that is probably English characters because I could not find one with Devanāgarī. (Plus, I doubt they use Devanāgarī characters because that requires literacy to read the characters off the chart, they probably use something like this one, http://www.perret-optic.ch/optometrie/test_vision_loin/opto_test_loin_image/eye_chart.gif, where patients can just 'read' any character's orientation compared to the four directions North, South, East and West.) I 'washed out' the eye chart to make it not pop out as much and distract from the two eyes. Then I made sure my title was nice and large, and my subtitle and byline were the same size font. The font itself is just the standard suggested by Microsoft Publisher for books. Finally, I decided to emphasize the byline with a solid blue bar and white text (instead of using bold). This gave me color symmetry from top to bottom of the book. The result is pleasing to the eye while emphasizing that the book will discuss something about ophthalmology or optometry.